So, you’re trying to boost your business’s visibility on the internet, right? Local SEO is a big deal if you want to show up on the map (literally) when people in your area are searching for stuff. But choosing the right agency can be like finding a needle in a haystack. Here’s a little cheat sheet to help you out.
1. Know What Your Business Needs
First off, you gotta figure out what you want from this SEO gig. Like, do you need more peeps walking into your store, or do you want your website to be popping with new leads? Maybe you’re not showing up in those “near me” searches on Google? Whatever it is, be clear so you can pick an agency that’s down with your goals.
2. Check Out Their Chops
Not all SEO agencies are created equal, especially for local stuff. Make sure they know their stuff about local SEO. They should have worked with businesses like yours before and totally get the algorithms that make Google happy. And don’t forget to ask for examples of their past wins!
3. Make Sure They’re Legit and Not Sketchy
Beware of those shady agencies that promise to make you the king of Google overnight with shady tactics. Stick with the ones that play by the rules and don’t mess around with black-hat SEO. You don’t want to get slapped with a Google penalty, trust me.
4. Peep Their Reviews and Success Stories
Do your homework! Go on the internet and read what people are saying about them. Look for those sweet testimonials that show they actually know what they’re doing.
5. They Need to Keep You in the Loop
Communication is key, right? You don’t want to be left in the dark about what’s happening with your SEO. Look for an agency that’s cool with keeping you updated and doesn’t use a bunch of techie jargon that goes over your head.
6. What’s in Their SEO Toolkit?
They should have a solid plan for making your GMB profile fire, finding the right local keywords, and helping you get those sweet backlinks from other local websites. And don’t forget about managing your online reputation with reviews!
7. What’s It Gonna Cost Me?
SEO services can cost a pretty penny, so make sure you’re getting what you pay for. Prices can vary, but you’re looking at anywhere from a few hundred to a few thousand bucks a month. Remember, if it sounds too good to be true, it probably is.
8. Do They Get Your ‘Hood?
While it’s not a must-have, having a local SEO agency that’s familiar with your area can be super helpful. They know the local scene, the competitors, and the best places to get tacos. Okay, maybe not that last one, but you get the idea.
9. Can’t I Just Do This Stuff Myself?
Sure, you can try. But unless you’re an SEO wiz, it’s probably gonna take a lot of time and might not be as effective. These agencies live and breathe this stuff, so let them do their magic.
10. How Do I Know If It’s Working?
You’ll want to keep tabs on your rankings, website hits, and how many people are reaching out. Plus, more love on Google reviews and better ratings are always good signs.
So, before you jump into bed with an SEO agency, make sure they’re the real deal. It’s like Tinder, but for business. You don’t want to end up with someone who’s all talk and no action. Good luck!
